The velocity of time turns her voice into sugar water...
"Sugar Water," Cibo Matto

Today was a big one for those of us hooked into the computer music scene, as Apple unveiled iTunes for Windows (already downloaded and playing music on my PC at work, even though I'm a registered owner of MusicMatch), new firmware for iPods (including my favorite new bit, the Music Quiz game that is like an automatic NTN Trivia game using the song titles and music on your device), and announcements of several new partnerships, including one with AOL.

Out of all that, it's the promotion with Pepsi to give away 100 million songs through bottle tops to 20 oz. and 1 liter bottles of John Scully's sugar water, Pepsi, Diet Pepsi and Sierra Mist.

I don't drink that stuff any more, having kicked the sugar water habit about six years ago, but if there was ever anything that would tempt me to start regularly partaking of the brown fizz, it's a 1-in-3 chance of winning some free music.

As my English friend would say, "Brilliant."